Notebook: Saturday 26 September 2015 | NEWSPAPER DESIGN
The ‘i’ newspaper has been with us for nearly five years now. Its cheap price and funky format (aimed at people who didn’t have much time to read a newspaper) proved popular and they were soon selling more papers than their sister title, The Independent. Six months after launch they brought out a Saturday edition and today they’ve enhanced their Saturday offering with the introduction of i weekend – another 20 or so pages stuffed into the middle with bite-sized articles on culture, food, travel, TV, health and fitness, technology, homes and gardens, and motoring. It uses a blobby, more relaxed sans-serif headline font (as apposed to the harder slab-serif in the main part of the paper) and this, together with it’s own distinctive colour scheme of pale yellow, green and dark grey, helps set it apart from the rest of the newspaper. The ‘i’ has always used colour well with a subtle, unobtrusive palette that helps the reader navigate their way through the paper – pink for the Business section, blue for Opinion and so on. However, colour can be a bit of a ‘danger’ area for a designer – different people always react in different ways to it – I like the yellow/green/grey palette but Gilburt turned her nose up at the choice of pale yellow declaring that it put her off reading the new section… Colour aside, the new weekend section and its design was a hit with us. Whether it helps them sell more newspapers and have a bright future, we’ll have to wait and see.