Notebook: 24 March 2016 | MAGAZINES | DESIGN HEROES
Years ago on a trip to Australia, I was strolling through a flea market and came across an odd looking magazine called The Epicurean. The cover was a surreal photo of bottles of wine, a pineapple, a chair and a glass of wine balanced on the soles of someone’s feet, all of which were half buried in sand on a beach… weird but brilliant. I brought the magazine home, stuffed it in a box and forgot about it.
It wasn’t until 25 years later that I dug it out again. I was reading the latest copy of Eye magazine and they had a whole feature devoted to The Epicurean mag and its wonderful covers – which were even more surreal than the issue I’d bought. I discovered that the creative genius responsible for these wacky covers was an American called Les Mason who had moved to Sydney in 1961. He became one of Australia’s most prominent graphic designers in the 60s and 70s and it was his work for The Epicurean – Australia’s first food and wine magazine – that he is best known.
Les Mason worked on 77 issues of the magazine from 1966-1979 and pretty much every cover had a different masthead treatment. A cluster of his covers plus a striking contents spread are pictured below. If you want to read more about Les Mason and The Epicurean, here are links to the Eye article and to a piece about him in The Sydney Morning Herald from last year.