All posts filed under: Typography

White space

Notebook: 13 August 2015 Above: Simple but clever use of white space on the Guardian website. The empty space helps the reader navigate their way around the page and gives structure to the design White space – you know, those delicious gaps of empty space on a layout that help the page breathe and add emphasis to the adjacent content. The simplest form of white space or ‘negative’ space is the border that is often left around a picture when it is framed to be hung on a wall – it helps give the picture presence. A more dynamic use of white space is when it’s used off to one side with an asymmetrical design. Of course many editors and clients aren’t keen on the stuff –they believe that every last bit of empty space needs to be filled with words rather than being left to help a page look clean, elegant and uncluttered. If you’re not convinced about the power of white space then take a look at this beautiful advert below. It’s from a 1952 issue …

It’s horrible that

Notebook: 14 January 2015 Just been having a clear out and came across this poster that I designed for the Royal College of Art degree shows back in 1982. Needless to say the RCA chose not to use it. I deliberately wanted to design something that was really ugly and that would contrast against all the slick design ideas put forward by other students. I must have been going through a bit of an ‘angry young man’ phase. Anyway, I had great fun picking the worst typefaces I could from my collection of Letraset, breaking all the typographic rules and using a length of old wallpaper edging as a border and some fluorescent lime green paper for the background. It still looks as nasty as it did 33 years ago and it still remains one of my favourite bits of work.